You never really knew why you gravitated towards one thing over another. You may call it a preference, your choice, or not realize that you even cared. Yet you are drawn in by it. Captivated by it. And definitely are feeling the vibe.
What is it that makes you feel that way? What sensory experiences are you engaging in? Or are you simply in awe of how the company does ethical business? All of that is the worth of a brand. A brand defines your mission. A brand reveals your