I wanted to share a project that I've been working on this past month! I've been in production-mode, creating a brand identity for a fun and whimsical Seattle author and illustrator, Sharonne Park. This process has been pretty amazing to watch unfold - we just recently hit a major milestone in our project - the unveiling of brand collateral! It's a fact! is a beautifully illustrated and thoughtfully written children's book which shares fun facts, stories, and poems about ani

Can the pictures you post on your Instagram account become part of your brand package? Absolutely! It might seem like just another thing to think about – but there is a simple and easy process when it comes to snapping and posting those adventures on Instagram! Branding, after all, is about creating a consistent, cohesive look, so let your voice and vision shine through! Here are the steps I take when posting photos on my favorite social media! 4 Steps to Instagram Branding 1

Branding touches every single place in our lives, with or without us noticing it. One of the biggest places that each of us experiences daily branding is in our own closets. I hear this so often - a whole bunch of people having a love-hate relationship with their clothes, feeling overwhelmed by their bursting closet, left with nothing to wear! I realized about three years ago that I was this person. The previous 10 years were a feast of shopping excursions, one after the next

I came across this Ted Talk about a year ago, however while going through B-School with Marie Forleo, it reemerged into my life again. So many times I've had AHA moments while watching Ted Talks - and this one was no exception. If you've never seen one, this is the perfect place to start. Watch this Ted Talk from Simon Sinek on his Golden Circle theory, finding your WHY and how businesses can set themselves apart when they focus on purpose over profit. There are sure to be gr