Branding your Instagram account

May 17, 2016

 

Can the pictures you post on your Instagram account become part of your brand package?

 

Absolutely!

 

It might seem like just another thing to think about – but there is a simple and easy process when it comes to snapping and posting those adventures on Instagram!

 

Branding, after all, is about creating a consistent, cohesive look, so let your voice and vision shine through! Here are the steps I take when posting photos on my favorite social media! 

4 Steps to Instagram Branding

1. Composition – Interesting compositions get noticed! People love seeing things from your unique perspective – so show them! Think of your Instagram as a frame for your life. Make the ordinary things seem special by positioning your shot in a new way!

 

2. Consistency – While I usually thrive on a plan, I trust my gut when it comes to this social media avenue. I aim to post daily and doing so has really helped me to see my own developing brand. And it’s also helped me to notice inspiration everywhere I go! I don’t have an Instagram schedule because I’m not sure when inspiration is going to find me and I never want to force it.

 

3. Go-to filter(s) – When I first started Instagram, I gravitated to the Lo-Fi filter to enhance and saturate the colors of my photos. As my brand has evolved, so has my filter choice. I now seem to gravitate to the Rise filter most often because of how ethereal the photos end up looking.

 

4. Photo editing basics - Most recently, I like to take photos of words and phrases, which need to be crisp and clear to be readable. That preference leads me to always brightening and sharpening up my images. I follow the same steps nearly each time, taking into account the lighting of my original shot and then enhancing the colors and crispness.

Once you find a style that you like, stick with it for awhile. It will make taking and posting your photos much easier if you use the same pattern for posting and creates that consistent, branded look for your business. This practice can evolve with you as you grow you brand. 

 

If you’d like to collaborate on your Instagram branding strategy (or any other design strategy, for that matter) please contact me! 

 

Visit my Instagram profile to see how I've styled my brand by clicking on the photo below: 

 

 

See you next week! 

 

always, 

jessica


Every week I'll be dropping off a piece of inspiration, a little bit of something to think about, the best of the best in branding, design, and simple living!


I find inspiration EVERYWHERE and I'm excited for you to come along on the adventures!

 

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