Featured Brand: It's a fact!

I wanted to share a project that I've been working on this past month!

I've been in production-mode, creating a brand identity for a fun and whimsical Seattle author and illustrator, Sharonne Park.

This process has been pretty amazing to watch unfold - we just recently hit a major milestone in our project - the unveiling of brand collateral!

It's a fact! is a beautifully illustrated and thoughtfully written children's book which shares fun facts, stories, and poems about animals, co-authored by friends Angela Blemker and Lachlan Winzenried, and her dad, Michael Park. Net proceeds are being donated to animal welfare organizations.

The brand design process began with my questionnaire, which lead to discussions on colors, strategies, and collateral needs. We formed a name, Spark Illustrations, and got to work creating our plan for rolling out book launch events and getting the logo chosen.

Step two in my process, is putting together the brand inspiration board. I am guided by my client's words, descriptions, and desires pairing that with different images - trying to capture an overall feeling for the overall brand. From those images, I'm also able to develop the project's color palette.


This was the brand inspiration board for Spark Illustrations.


Once the illustrator had Ok'd the board, I got to work sketching out designs and establishing a timeline for all of the different items she needed to create her brand presence. Armed with all of Sharonne's beautiful illustrations, we were able to come up with a simple and sweet logo, capturing a spirited rooster and crisp, clear typography.

We took the brand online, designing her website in Wix.com, where it linked to her portfolio, social media and eCommerce sites through Amazon and Etsy.

She was able to secure multiple locations around the Seattle area to have book events and so obviously, invitations had to be created! We were able to collaborate on the event information and roll out a functional yet whimsical invite that could be updated as new events were secured around the city.

And we're not done yet!

Next up on our schedule is Facebook and Etsy Banners, Instagram branding and there's even been talk of participating in fun runs and farmer's markets. It's been just amazing to see the momentum behind this endeavor!

Please visit Sharonne's website by visiting www.spark-illustrations.com.

If this process interests you for your small business, drop me a line! I love chatting about all things branding and would love to collaborate on brand discovery with you!



Every week I'll be dropping off a piece of inspiration, a little something to think about & the best of the best in branding, design, and simple living!

I find inspiration EVERYWHERE and I'm excited for you to come along on the adventures!

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